The Turtleback Limited Mission is to create daily awareness of how fragile our physical and social environments are.  Our hope is that Turtleback will encourage people to make positive choices and decisions that will influence others to do the same.  Through our thought provoking slogans that are branded on our quality apparel and merchandise, we want to inspire individuals to take action and to think about their own footprint and what they can do to reduce it.  Our company mission is to be a driving force, to create a wave of change and help turn the tide to make positive changes one person at a time.
This slogan was created to make us think about the things we do on a daily basis that creates the journey of our lives.  The destination is not what's really important because what we do on the journey through life will get us to our ultimate destination.  We hope you join us on our journey and choose to be mindful of your own journey and the mark it will leave behind.
The Power of One is about the power of one person, making one choice to change one thing in a positive way in support of our physical and social environments.  One person at a time making these choices can and will make a difference.
We have only ONE planet to live on.  There is no Plan B and no Planet B so right now, more than ever, we need to take care of Planet A.  It's the responsibility of each and every one of us to take ownership of it and do what we can to live carefully and in harmony with mother earth as the culture's of the past once did.

Zerowaste goals... Progress NOT Perfection

We, as a society, are responsible to clean and preserve our planet today and for future generations to come.  We did not create this mess or distress our planet and its delicate ecosystem overnight and therefore, we can not expect to remedy it overnight.  If we unite as a species, each of us doing our part individually, we can and will make a difference.   It is important to remember that none of us are perfect, we are an imperfect species.  Absolute zerowaste is completely unattainable, however when millions of people make an honest effort towards zerowaste goals imperfectly...the results can be astounding.  
We as a society and individuals need to be aware of what's going on around us NOW!  You can't change what happened yesterday, but you can make a choice to change today and benefit tomorrow.
This means that we all need to slow down and pay attention to our immediate surroundings more so than ever.  Our family, our friends, our daily habits.  Life goes by too fast and we need to slow down and fully enjoy it.  Make the choices that bring you closer to the earth and each other.  The old phrase, "The slow and steady wins the race", is a choice you can make.